Rums that helped build the Panama Canal
1880—1914

Grown, distilled
and aged in Panama
Grown, distilled and aged in Panama.
The sugar cane for Sérum rums is grown in the valley of Pesé in the province of Herrera, a region that has ideal climatic conditions for its cultivation. 100% Panamanian Estate-made sugar cane juice is then produced and carefully treated for the rest of the process. It is prepared, fermented and distilled utilizing an advanced stainless steel column system, where fresh rum, or “aguardiente,” is obtained and then used to produce Serum rums. After that begins the long process of aging in oak barrels.
Three rums, three tastes
Three rums, three tastes…
Each variety of Sérum has a singular taste, but all of them are blended to produce an exquisitely smooth, sweet taste and a delightful finish.
Three bottles, three stories
Three bottles, three stories…
Every Sérum story belongs to Panama, but each one has a unique human story behind it.
Three methods, three experiences
Three methods, three experiences…
A different production process is used for each Sérum so as to create an exceptional experience in taste.

Rums that helped build the Panama Canal
... and also to celebrate.

Sérum ELIXIR

Sérum ELIXIR

Method
Long maceration of local fruits and herbs in aged molasses rum.
Taste
A honeyed and fruity aroma with hints of almonds and peaches. The palate is round and smooth with a rich flavour of fruits and herbs.
70 cl / 35 %
sweet spicy subtle
5/5 4/5 5/5
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Sérum ELIXIR

The Story

Dating back to the end of the 19th century, Sérum was born during the arduous and often deadly construction of the Panama Canal. Plagued by malaria, weakened by malnutrition and wearied by backbreaking labor, countless workers lost their lives due to illness, hunger and sheer exhaustion.

As necessity is the mother of invention, the mothers and sisters of the beleaguered workers were inspired to enhance their local rum by adding dried fruits, herbs and spices to it. This fortified concoction provided the necessary stamina to carry out the impossible task of finishing a full day’s work under the most gruelling of conditions. Later, this “miracle drink” was used not only for its boost of energy, but also for the alleviation of snakebites and for the treatment of malaria.

As the healing effects of the rum became more and more evident, the men and women of the area began calling it “Sérum,” which means “the cure.”

…as legend has it.

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Sérum GORGAS Gran reserva

Sérum GORGAS Gran reserva

Method
The sugar cane is chopped and crushed for the cane juice. The juice is then boiled to crystalize the sugars, which are removed by centrifugal spinning, leaving behind the molasses. Though it is mostly sugar, molasses also contains large quantities of vitamins and minerals that add aroma, flavor and complexities to rum.
Taste
A marzipan and spicy aroma with hints of honey, orange zest and oak. The palate is round, mellow and full-bodied with a robust flavour of fruits and spices. The finish is delightful, elegant and dry.
70 cl / 40 %
sweet spicy subtle
3/5 4/5 3/5
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Sérum GORGAS Gran reserva

The Story

As luck would have it, while rummaging through the inventory of medicines left behind by his predecessor, Colonel William Crawford Gorgas happened upon several barrels of aromatic rum and an ancient recipe for a most unusual potion. On closer inspection, he discovered that the rum was in fact a locally made elixir containing dried fruits and herbs with curative properties.

The natives called this fragrant spirit “Sérum.” It is believed that Colonel Gorgas was so entranced by the purity of Sérum that he consumed at once all but one of the barrels. The contents of the remaining cask were then used as a template according to which the distillery near the town of Pesé mixed the finest mature rums.

As a sign of gratitude for his service to the natives of Panama, Colonel Gorgas would receive from the locals a barrel of Gorgas Sérum, named in honor of him, on each of his subsequent birthdays.

Or so goes the legend…

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Sérum ANCON 10 years

Sérum ANCON 10 years

Method
The sugar cane is chopped and crushed for the cane juice. Sérum Ancon is distilled from freshly concentrated cane juice to produce a fine aroma of sugar cane and fruits.
Taste
Redolent and packed with a rich blend of vanilla, raisin, figs, dates, almonds and wood. The palate is beautifully rounded with an exceptional spread of flavours: dried fruit with smooth oaky spice – silky, vibrant and moderately full-bodied.
70 cl / 40 %
sweet spicy subtle
4/5 3/5 5/5
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Sérum ANCON 10 years

The Story

It was 1914 when the steamship Ancon made history by becoming the first seaworthy vessel to enter the newly built Panama Canal. On board were wealthy industrialists, renown statesmen, seasoned mariners and intrepid adventure seekers all keen to be a part of this epoch-making event.

To welcome their illustrious guests, the Panamanian natives opened wooden kegs of their most prized rum, calling it “Sérum,” which they would consume only on special occasions. Mesmerized by this liquid “talisman,” which was said to bring good luck to those who imbibed it, the passengers and crew dubbed it “Ancon” in homage to the ship which had safely brought them to this enchanted land.

Ever since then, travellers hoping for safe passage through the Panama Canal have drunk a toast with Ancon Rum.

Or so goes the legend…

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